Tomorrow afternoon (Thursday, April 23rd) the new Volvo of Southborough is holding a Ribbon Cutting ceremony. To celebrate, the new owners are inviting the public to a festive Grand Opening.
Come for the free cocktails and hors d’oevres. Or drop in for “entertainment for the whole family.” (A caricuturist will be on hand sketching images.)
The owners also promise a raffle drawing and a “Sneak Preview”.
The event takes place from 4:00 – 9:00 pm at 251 Turnpike Road.
(If you are surprised to learn it’s a new dealership, that means you missed Farrell Volvo’s changing of hands in the fall. The Farrell family sold their dealership after 33 years in Southborough. Southborough Wicked Local covered the new owners’ plans here.)
Click flyers below to enlarge for more details.
Volvo finished 2014 with just 0.3 percent market share in the U.S., half the share it had a decade ago. That’s three-tenths of one percent market share. I’d say the geniuses here are the Farrells, who knew when to get out.